Sometimes, a video may give the viewer the sense of being talked at, or the feeling of the “us versus them mentality,” in which the viewer knows the business is trying to sell him something, so he’s a little bit on guard. An effective way to break that barrier in a restaurant video, is to include customer participation.

When a video viewer sees customers, like himself, he can immediately identify with the video. If the customers are enthusiastic, and having a good time, this can make the viewer believe that he too will enjoy going to the restaurant. The effect can be even more powerful if children are used. People think of children as innocent. Watching children on screen is fun, and serves to distance the video from any suspicion of manipulation of the truth, for commercial benefit.

A good example of the use of children and customers in a restaurant video is the Weathervane Restaurant Video, found at: http://www.foodreference.com/frvideos/html/local-rest-016.html .

The Weathervane restaurant video disarms you right from the start. It begins like so many other videos with a shot of the outside facade. But before you can say Jack Frost, you are greeted by a child’s voice telling you to “Common in to the Wethervane Restaurant.” The camera then pans to four children standing outside the entrance, with the boy in front doing the talking. As soon as he finishes, they turn and walk inside. They’re soon seen sitting around a booth.They look around at the camera and say as one “It’s a great place for families.”

As the waitress brings food to the children, the narrator tells us to “Try our chicken, fried steak, our baby back ribs or seasoned salmon salad. “Close-ups of the dishes are superimposed on the shot of the children, as the narrator continues “Our down-home cooking will bring you back.”

Next, an adult customer informs us: “It’s a great place for fun,” followed by a chorus of “yeahs” from the guests. We already appreciate it’s family oriented , now we learn it’s a good time place as well. The demonstration of enthusiasm further breaks down the barrier between video and viewer. This effect is enhanced by the fact that the participants appear to be friends of the restaurant as opposed to professional actors.

The narrator invites us to try their “prickly pair” or margarita.” The waitress simultaneously places the two drinks on the counter, just in front of the camera. We get a good view of the eateries food and beverages, as well as the customers.

Next a young grandpa, representing the third generation of the family informs us, “it’s a great place for celebration.” The video doesn’t merely tell us, it demonstrates that the Weathervane is a family restaurant.

The video closes with an attractive graphic showing the restaurant location, backed up by narration.

Thanks to Winmax Video of California for presenting this report. Winmax produces restaurant videos and corporate videos

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